Sales & Marketing Manager

Position Summary
Driven and results-oriented Sales & Marketing Manager to lead both our revenue generation and brand growth efforts. This role is responsible for managing the sales pipeline, improving close rates, overseeing marketing strategy, and ensuring a steady flow of qualified leads. The ideal candidate is both strategic and hands-on comfortable analyzing numbers while also executing campaigns and coaching the sales team.

Key Responsibilities
Sales Leadership

• Manage and improve the full sales pipeline from lead to close
• Track KPIs: close rate, average job size, sales cycle, revenue targets
• Train, coach, and hold sales staff accountable
• Improve scripts, process, and follow-up systems
• Forecast revenue and set monthly/quarterly targets
• Work closely with production/operations to ensure smooth handoff

Marketing Oversight

• Manage lead generation strategy (digital, referral, paid ads, local marketing)
• Track cost per lead, ROI, and conversion performance
• Oversee website, branding, and campaign execution
• Coordinate online reviews, reputation management, and referral growth
• Manage marketing vendors or internal staff
• Develop promotions and seasonal campaigns

 Strategy & Growth

• Align marketing with sales goals
• Identify new growth opportunities and partnerships
• Improve customer journey and conversion rates
• Report weekly/monthly performance metrics to leadership

Required Skills & Experience

• 3+ years in sales, marketing, or combined role
• Strong understanding of lead generation and sales conversion
• Data-driven and KPI focused
• Leadership and accountability mindset
• Strong communication and organizational skills
• Comfortable managing both strategy and execution

 
Preferred: Experience in construction, home services, or service-based industry.

Compensation
Base Salary + Performance Incentives (uncapped potential)